Gain a clear, practical framework for evaluating automation & AI readiness, and where they actually belong in your business
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HOW TO USE AUTOMATION AND AI TO FUTURE-PROOF YOUR BUSINESS
Learn why 95% of AI initiatives fail and how to approach yours so it doesn’t
With Debbie Wooldridge, Owner and Chair of ttcInnovations and Certified Business Transformation Strategist
📅 March 18, 2026 10:00am PST / 1:00pm EST
Understand why most AI initiatives fail and how to avoid costly mistakes, stalled adoption, and wasted investment
Lead automation and AI transformation with confidence, credibility, and a strategy you can stand behind
IF YOU KNOW YOU NEED TO IMPLEMENT AUTOMATION AND AI TO KEEP UP— THIS WEBINAR IS FOR YOU.
We know. AI feels overwhelming, fragmented, or harder to implement (and adopt) than you expected. You’re probably frustrated, struggling to make informed decisions and considering hiring a very expensive AI consultant who hopefully knows what they are doing.
But before you do…
Join automation and AI certified business transformation expert, Debbie Wooldridge in a free, 60-minute webinar
That’ll not only answer your questions, but also the ones you didn’t even know to ask.
If you've ever:
- Launched AI pilots that showed promise but never scaled
- Watched teams adopt tools inconsistently with no unified strategy
- Felt pressure to “do something with AI” without a clear plan
- Struggled to explain ROI or long-term impact to leadership

Join Us
In this free, live training, Debbie Wooldridge will walk you through how successful organizations approach AI and how you can too.

In just 60 minutes, you will:
- Understand why 95% of AI initiatives fail (and what the successful 5% do differently)
- Identify which workflows actually deserve AI investment (and which need to be revamped before you even get started)
- Evaluate your organization’s automation and AI readiness (and what you need to do to get there)
- Understand the difference between another tool deployment and automation-first workflow design
- Avoid the most common structural mistakes that stall or fail automation/AI adoption
So you can move beyond fragmented innovation, build internal confidence, and create automation/AI initiatives that stick and grow your organization.
95% of business leaders are looking at automation and AI wrong.
This webinar will show you the right way to approach an era that will undoubtedly change the way work is done forever.
By the end, you'll be able to:
- See automation and AI clearly, without misplaced fears, or any misunderstandings about what is really involved in an automation/AI
- Evaluate automation and AI opportunities with vendors and within your business
- Build confidence in your role as a transformation leader, confidently driving your team and organization forward
- Make smarter decisions before spending more money on tools or consultants
This isn’t a demo. It’s the foundational knowledge you need to make sound decisions to future-proof your organization, before you get left behind.
Previous Experience With

I'm Debbie Wooldridge
Performance Transformation Expert of 25 Years
For nearly 25 years, I’ve helped organizations close the gap between intention and outcome, delivering business transformation through award-winning learning and development programs.
When AI emerged, I saw an opportunity to take that work to an entirely new level by helping people and processes work together in ways that were never possible before.
Today, I apply the same transformation frameworks I’ve used for decades to help mid-market and enterprise organizations achieve measurable, sustainable results through automation/AI adoption.
In this webinar, I’ll share the approach I take to business transformation – and how you can use AI & automation to amplify human performance in a way that’s never been done before.

IS THIS WEBINAR RIGHT FOR YOU?
- You’re responsible for performance, productivity, or transformation within your organization
- You’re under pressure to integrate AI, but want to do it right (and prove an ROI)
- You need a way to evaluate that ROI before committing to big investments
- You’re tired of pilot programs that don’t scale or get adopted by the humans who actually do the work in your organization
- You need next steps, a roadmap, and the kind of strategists who can find growth opportunities and scale them
AI and automation aren’t optional anymore
But the approach you take will be the difference between success and failure.
The countdown is complete
Frequently asked questions
What if I can’t attend the live event?
The training will be recorded. All registrants will receive access to the replay.
Who is this training for?
This training is designed for mid-market leaders responsible for company performance, operations, transformation, or AI strategy.
Is this technical?
No. This is a strategic training focused on business transformation, not tools, programs or coding.
Will this help me choose AI tools?
Not specifically. This training helps you determine where and how AI should be applied so future tool decisions are grounded in strategy and ROI.
Do you take Q&A during the class?
At the end of the class, Debbie will dedicate 15 minutes to Q&A.
Is this a sales pitch?
The training is an inside look at how to think about automation and AI, with a 10-minute pitch that outlines what working with us looks like at the end.
